Has this every happened to you? You had a dream or goal you were pursuing… and it meant a LOT to you.
You were striving and stretching to reach this important goal because you knew achieving it would be so awesome… maybe even a game changer.
- Getting that degree
- Losing 30 pounds
- Getting that promotion or your business to the next level
Yet, when you reached your goal, you found yourself surprisingly underwhelmed by how you felt. Sure, it felt great… but the thrill of victory evaporated as quickly as the morning dew.
I recently learned the science behind why this happens. This common experience has been called the Arrival Fallacy, where the anticipated payoff and the experience of the actual payoff are very different.
Why does this happen? More importantly, what can you do to avoid this empty feeling?